Bobinex
Dressing those who furnish homes and businesses.
Motivo Schools
A milestone in basic education in Pernambuco
- Positioning
- Visual identity
- Verbal identity
- Brand implementation
Motivo School is a prestigious network of schools in Pernambuco, affiliated with the Kroton Group, Brazil’s leading basic education organization (formerly Somos Educação). How can we refresh its brand to reflect a new educational landscape, integrating both academic excellence and holistic development?
With a strategic approach, we developed a vibrant and adaptable identity for the school, highlighting its strengths while providing solutions for its communication and branding challenges.
“It was essential to reinforce our values and beliefs, and to assert our personality with confidence, leaving no doubt about who Motivo is and the direction we intend to take.”
— Lara Amorim, Marketing Manager at Motivo
