What we deliver:
Research and Diagnosis
We identify insights and opportunities for brands, analyzing their strategy, perception by multiple audiences, market, behavioral trends and future vision.
• Qualitative, Quantitative Research and Listening Dynamics:
– Behavior Research
– Proof of concept
– Brand elasticity
– Brand perception
– Definition of Personas
• Brand Experience Assessment (offline + online)
• Brand diagnostics
Strategy and Culture
We define the fundamentals of the brand – the reason for its existence and its positioning – that make it relevant, long-lived, unique and credible. We organize your offer ensuring understanding and greater involvement by the public. We elaborate the value proposition for the employee and indicate how to experience it.
• Purpose and positioning
• Manifesto
• Branded Detox
• Brand architecture
• Portfolio organization
• Brand transition
• Brand elasticity
• Discourse and narratives
• Employee value proposition (EVP)
• Employee journey
Identity and Brand Expressions
We translate strategies into name, visual and verbal identities so that brands express themselves creatively in physical and digital environments, generate value and thus conquer their audiences.
• Name
• Nomenclature system
• Verbal Identity
• Tagline
• Visual Identity
• Packing
• Environment guideline
• Language workshop
• Digital Identity
• Brand Manual
Implementation and Training
Our focus and energy to see the brands winning the streets. We design new customer journeys aligned with the strategy and train people and teams to incorporate the brand more strongly in their actions, decisions and organizational culture.
• Customer journey
• Activation workshop
• Engagement workshop
• Team building for brand culture
• Mentoring and follow-up