Beleaf

For a startup offering ultra-frozen vegan food, founded by three young entrepreneurs who prioritize organic ingredients from local family farms and support environmental compensation initiatives, positive impact was embedded from the beginning. Our challenge was to authentically reimagine the brand, supporting their omnichannel strategy and expanding their customer base beyond just vegans and vegetarians to include conscious omnivores.

We revisited their positioning and name, changing from Veganjá to Beleaf (“be-leaf,” believe), embracing the banner of plant-based eating and creativity as key differentiators. With the boldness to challenge traditional healthy food category norms, we infused the youthful spirit of the new brand into its visual and verbal identity.