São Paulo Dance Company
A brand in motion
Bobinex
Dressing those who furnish homes and businesses.
- Positioning
- Brand architecture
- Naming
- Visual identity
- Launch Support
Bobinex is the sole wallpaper manufacturer in Brazil, with over 50 years of experience primarily in the B2B sector. To extend its reach to include end consumers, we developed a new brand architecture and positioning strategy.
Beyond developing the brand identity, we also established a sub-brand targeted at this new audience and managed its launch and implementation, ensuring consistent communication throughout the process.
Thus was born Bobinex Uau!, a brand that unfolds from a name already established in the market and adds its own identity. With a cheerful and spontaneous style, it brings freshness and opens new possibilities in the wallpaper and decoration sector.
