2021

Todos pela Educação

Giving a voice to the rights of our people

  • Positioning
  • Verbal Identity
  • Visual identity
  • Brand training

Todos pela Educação is a non-profit organization dedicated to ensure the right to quality Basic Education for all Brazilians. Currently, the project is supported by more than 30 companies. Our challenge was to develop a visual and verbal brand identity that reflects the organization’s role in society and mobilizes people and businesses to support this cause.

We drew inspiration from the vibrant aesthetics of the city and the language of popular movements to create the new identity. Working closely with the client, we could see the work implemented effectively: soon enough, posters with the new language were displayed on the doors of offices in Brasília.

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