Cantu Store
Clearing paths for people and businesses.
Toca Obra
Deconstructing the Building Materials Market
- Positioning
- Naming
- Verbal identity
- Visual identity
- Brand training
Saint-Gobain is a major global player in the construction market, offering a diverse range of products from roofing to foundations, as well as a network of retail stores. As part of its expansion strategy, the company has launched an online marketplace specializing in construction. How can we encourage a broad and varied audience to move away from traditional purchasing habits and embrace online shopping in this market?
We have adopted a strategy that mobilizes and challenges established standards, proposing a more modern, practical, and economical way to purchase building materials. With a youthful, agile, and impactful tone, we have created a brand capable of fostering a new behavior in the market: buying and selling construction materials in a digital environment.
