Beleaf
A full plate for conscious choices
Heineken Spin
Spinning in the world’s favor
- Brand Positioning
- Visual Identity
The market is changing, and the future belongs to those who understand that positive impact isn’t a cost—it’s value.
Heineken Spin emerges as a business unit within the HEINEKEN Group that catalyzes this transformation, redefining business success and proving that growth and regeneration can—and must—go hand in hand.
If the world needs a new economy, Heineken Spin has already taken the first turn.
The name “Spin” captures this ongoing movement of transformation in a simple and approachable way.
It reflects a circular economy model that benefits businesses, society, and the environment.
By placing sustainability at the core of its business strategy, Spin redefines what it means to grow in today’s world.
Graphic elements inspired by cycles and flows reinforce the idea of constant rotation, creating a visual universe that not only represents the concept—but sets it in motion.
With a brand expression that radiates dynamism and sustainability, Heineken Spin is an invitation for businesses to turn in the right direction.
