Veloe
A brand that's powerfully simple
Warren
Investment without a tie
- Positioning
- Visual identity
- Verbal identity
Founded in 2014 in the USA, Warren is an investment fintech that expanded to Brazil in 2016, capitalizing on a market opportunity. During this transition, we took on the challenge of rebranding the company to enhance its relevance in the investment sector.
We crafted a distinctive brand that talks about investment without the formality of a tie. The prominent use of pink reflects spontaneity and energy in its visual identity. We paired this with a photographic language that conveys reliability and inclusiveness while preserving its unique character.
Warren’s relaxed tone of voice, which goes beyond just numbers, sets it apart in its category. This approach contributed to Warren being one of the five fastest-growing companies in this market in 2019.
“Our communication has become significantly more professional, and our positioning is now much clearer, not only to us but especially to our clients.”
