Vero
A world of possibilities for the interior of Brazil
Bexs
The same brand in any currency
- Positioning
- Visual identity
- Tagline
The challenge was generational. Bexs, a solid bank with over 30 years in the market, originally grew from currency brokerage with a “low profile” brand. Now, with new management, it needed to find its place in the spotlight with a leading brand capable of creating global business opportunities in cross-border online payments.
Instead of being just a currency exchange bank, we reimagined Bexs as an enabler of businesses involving multiple currencies, providing access to the world’s products and services. While retaining the solidity and experience of the previous generation, we crafted a digital, technological brand poised for the future.
The tagline, “The world wide Bank,” plays with the digital aspect of “www” and the global reach.
Multiple currencies, one bank.
An identity system of continental proportions that demonstrates how easily currency conversions can be made worldwide.
