Leite de Rosas
A classic, renewed for new generations.
Vero
A world of possibilities for the interior of Brazil
- Positioning
- Visual identity
- Naming
- Sales pitch
- Launch plan
- Verbal identity
- Brand training
From the union of eight players in the optical fiber sector, our mission was to create a single brand capable of revealing the best of these cultures, engaging more than 800 professionals, and strengthening the base of 140,000 customers distributed across 40 cities.
We started with an in-depth immersion into the universe of each company to reveal the essence and cultural traits of the new brand: made up of people who were not afraid of change. On the contrary, they were driven by it, bringing a super-fast and stable connection to those seeking more opportunities to stay informed, tp connect, to conduct business, and to explore all that the internet has to offer.
A brand that believes in the empowering freedom of choice.
Ready to compete with the “big players,” with the belief that the best way to succeed is through honesty. This led to the insight for its new name: Vero, meaning “truth” in Italian. With a simple, approachable, and intuitive aesthetic, it aims to connect with communities in small cities throughout Brazil.
A set of characters illustrating the use of the internet on various devices, reinforcing a unique, light-hearted, and humorous identity.
The combination of the brand’s graphic elements balances both a human and digital language.
To put Essence and Culture into practice, we developed a careful and informative migration plan to keep all employees and customers aligned, along with an energetic brand launch with the Vero team.
Illustrations by Mascoteria
Images by Vero Internet team
