Red Balloon
Learning English is just the beginning
Cantu Store
Clearing paths for people and businesses.
- Positioning
- Value Proposition
- Brand Architecture
- Verbal identity
- Visual identity
- Apoio ao lançamento
- Employee Value Proposition
An audacious project aimed at organizing and enhancing the relevance of a tire marketplace that is growing rapidly. Emblematic of an increasingly digital era, the holding company Grupo Level has been reborn as CantuStore, a platform dedicated to revolutionizing tire purchases in Brazil through technology and logistics.
In pursuit of synergy among business units, we have devised a visual strategy featuring shared elements that not only foster a cohesive brand identity but also facilitate consumer navigation across various offers.
Driven more by technology than traditional category norms, we have infused vivid colors and digital universe visual elements to make the shopping experience more familiar and up-to-date.
Exuding the grit and fast-paced culture of the team, the graphic elements provide momentum and direction, regardless of the terrain. A visual system that pioneers the category with energy and power, paving the way for people and businesses.
CantuStore establishes itself as the vanguard of the industry, moving beyond a commoditized category defined by the scent of asphalt and the hue of rubber, embracing a more digital, dynamic, and potent language.
The language with shared elements was quickly absorbed and replicated by the team, optimizing the brand-building effort and ensuring communication consistency. The new color palette achieves such differentiation that it becomes the team’s flag, playing a solid role in culture and integration for the company.
