Bexs
The same brand in any currency
Leite de Rosas
A classic, renewed for new generations.
- Brand Positioning
- Visual Identity
- Verbal Identity
Nostalgia is powerful—especially when used wisely. Leite de Rosas has always been a beloved brand, but it needed a fresh touch to stay relevant. The challenge? Win over a younger audience.
The issue was clear: many people already knew the product, but didn’t think it was for them. To shift that perception, the brand needed to be repositioned in a modern way—while staying true to its authentic roots.
While the market piled on steps and products into self-care routines, Leite de Rosas embraced simplicity and tradition as key differentiators.
The result: significant growth and a newfound place in the daily lives of a new generation.
We crafted a positioning that celebrates uncomplicated, effective self-care—brought to life through targeted campaigns, strong digital presence, offline activations, and strategic influencer partnerships that delivered the message to the right audience.
The brand reclaimed its roots and gave them new meaning for a generation that seeks real, simple, and effective care.
The iconic pink remains, now paired with a design that balances tradition and freshness.
The visual identity conveys lightness and practicality—without leaning into nostalgia—revisiting brand icons like the rosette through a contemporary lens.
Packaging and communication were revitalized, bringing new energy to Leite de Rosas and making it part of a new generation’s everyday life.
