São Paulo Dance Company
A brand in motion
Red Balloon
Learning English is just the beginning
- Brand Positioning
- Verbal Identity
- Brand Architecture
- Visual Identity
If there’s one thing teenagers don’t like, it’s being treated like children. And Red Balloon has always been recognized as an English course that specializes in dealing with them. In addition, the playful approach to learning (a defining feature of its trajectory) is no longer a market differentiator. Now, its challenge is to reconnect with young people and update its expression – without losing its essence.
The answer? Rethinking English learning as a passport to new experiences.
The result was a repositioning that brought freshness and relevance to a brand that inspires, engages and speaks to various audiences.
Red Balloon understood that, in order to better connect with each age group, it needed to review some of its codes and symbols. With a consolidated strategic positioning, it reaffirms its commitment to easy learning that really works, reflected in a powerful brand expression.
The party balloon has evolved into a travel balloon. What was once seen as “children’s English” is now an invitation to adventure. The new identity, more vibrant and full of energy, marks this change: learning English is no longer a game but a springboard to the world.
“Inglês para voar alto” (English to fly higher): a signature that reflects the brand’s new attitude.
Now, Red Balloon speaks its own language. Curious, adventurous and engaging, it inspires children and young people to expand their horizons with confidence. The rebranding was not just aesthetic – it was strategic. More than just an English course, Red Balloon has become a platform for breaking new ground.
The new visual identity speaks the language of freedom. The hot air balloon symbolizes growth, movement and discovery, while the vibrant palette and dynamic typography bring modernity and energy. A design that conveys, in every detail, the excitement of those who are ready to take off.
Renovated, Red Balloon becomes the starting point for those who want to explore the world.
A project widely implemented in the brand’s more than 70 English schools throughout Brazil, in the relaunch of its own Basic Education school (Red Balloon Bilingual School) and its in-school offering (Skies Learning). Launched for the 2023/2024 enrollment cycle, the results of the rebrand confirm its power: record enrollments for the fourth quarter, student retention above 80% in re-enrollment and the largest student population in the brand’s history. Let’s fly!
