2018

Ayrton Senna Institute

Change the future through education

  • Brand detox
  • Visual identity
  • Verbal identity
  • Brand training
  • Brandbook

Since 1994, the Institute has been offering Brazilian children and youth the opportunity to develop their potential through quality education—a dream envisioned by Ayrton Senna. To mobilize more people towards the cause of education, the Institute needed to create recognizable assets that clearly and consistently convey its message.

With a clear and powerful purpose, “Transform Brazil through Education,” our strategy focused on simplifying concepts and identity elements, emphasizing the vital power of holistic education that goes far beyond the classroom.

Reference to an iconic moment

The typography evokes the flag Ayrton Senna held up after his victories. It symbolizes not only pride in Brazil but also the aspiration to transform the country’s future.

Icons representing the universe of socio-emotional skills.

 

 

 

Veja também