2021

Ecoquest

Inspiring fresh perspectives

  • Positioning
  • Visual identity
  • Verbal identity
  • Brand implementation

After more than 10 years of providing solutions to improve air quality in businesses and establishments, Ecoquest has become a market leader and recognized the need to reinvent itself. They turned to us to create simple ways to present an invisible—and essential—benefit to a broader audience.

With a strategic approach, we helped refine the company’s value proposition: Ecoquest is not just a distributor of products but a provider of innovative air quality solutions.

With a contemporary and clean graphic language, the new brand conveys purity and freshness, making the often invisible technology and benefits that Ecoquest offers tangible.
Thus, the new identity and strategic positioning elevate the Ecoquest brand to the same level as its offerings: excellent products and services, featuring high technology that is essential for improving our quality of life.

Ecoquest also refreshed its visual and verbal identity. It adopted a more accessible and straightforward tone of voice, making it easier for the general public to understand without compromising the technical content.

We developed a new positioning and updated the company’s brand architecture, capitalizing on Ecoquest’s market strength and recognition to unify all its products and services, which were previously dispersed across various brands.

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